AEO & GEO
How to Optimize for AI Overviews: A Practical Guide
Check Google access, improve one service page and measure progress. A practical AI Overviews guide with terminal commands, Search Console checks and a buyer answer template.
The buyer intelligence journalBetter questions.
Better questions.
Stronger answers.
Practical thinking on buyer research,
answer gaps and earning trust.
Buyer research
Perspectives and practical guidance for your next business decision.
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AEO & GEO
How to read Search Console’s Generative AI report
Use Google’s AI impression data to inspect important pages, understand the limits and choose a useful next buyer-question test.
Buyer research
Why Search Console queries read like conversations—and how to use them
Find longer buyer questions, group the decisions behind them and improve relevant pages without labelling every long query as AI Mode traffic.
AEO & GEO
Why your business can rank on Google and still be missing from ChatGPT
Compare the actual buyer questions and cited sources, preserve useful SEO work and find the gaps a Google position alone cannot explain.
AEO & GEO
The missing service page problem: help buyers find what you actually do
Map real services against useful page coverage, prioritise valuable gaps and build clear answers that help customers take the next step.
AEO & GEO
Map pack or AI Overview? Plan for both local search journeys
Check what customers actually see, improve accurate local profiles and answer service questions before another provider earns the enquiry.
AEO & GEO
How to help buyers find your product in ChatGPT answers
Build fair comparison and use-case pages around real buyer decisions, then check saved answers and enquiries without promising AI recommendations.
Buyer research
When clients arrive quoting ChatGPT: a law firm guide
Help law firms understand prospects’ AI questions, correct public facts and create a clearer first consultation without promising legal outcomes.
AEO & GEO
Does ChatGPT recommend your business? How to check properly
Use fixed buyer questions, saved answers and repeat checks to see where your business is named, cited or recommended before customers choose.
AEO & GEO
Which directories does ChatGPT cite for local businesses?
Find the directories behind real buyer answers, verify your listings and improve the details customers use to choose a local business.
AEO & GEO
The questions clients ask AI before booking a personal injury lawyer
Help law firms explain case fit, fees, consultation steps and credentials so prospective clients can make a more informed first enquiry.
AEO & GEO
The questions clients ask AI before choosing a real estate agent
Help agents explain fees, representation, local experience and the selling plan before another agent earns the first conversation.
AEO & GEO
The questions customers ask AI before booking a plumber in your town
Turn questions about plumbing quotes, emergency fees and trustworthy local service into clearer pages and better informed enquiries.
AEO & GEO
The questions customers ask AI before booking a roofer in your town
Help roofing clients explain quotes, credentials, deposits and warranties before homeowners put a competitor on their shortlist.
AEO & GEO
The questions patients ask AI before booking a dentist in your town
Help dental clients answer questions about cost, treatment choices and trust before a competing practice earns the next enquiry.
AEO & GEO
How to Baseline AEO With 20-30 Buyer Prompts
Find the buyer questions that put sales at risk. Build a 20–30-prompt AEO baseline and connect visibility changes to enquiries and revenue.
Buyer research
The missing answer that can interrupt your next sales conversation.
Turn questions about cost, fit, proof and implementation into pages a buyer can use.
AEO & GEO
Your AI search check may be missing the customers closest to you.
Test the cities, languages and product details your customers actually use when they ask for help.
AEO & GEO
Build a baseline of 20 to 30 buyer questions before changing your website.
Use a practical 25-question worksheet to learn what buyers need, record current answers and choose the first page to improve.
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New to buyer intelligence? Explore the foundations.
Put better answers to work.
See what your buyers ask, find the answer gaps and plan your next move.
