Show clients what buyers ask—and the plan to win more business.
Turn the research into a client-ready report connecting buyer asks, answer coverage, competitor evidence and recommended actions.
Make the recommendation easy to follow
What buyers ask
Discover the buyer asks shaping decisions across the journey.
What the website answers
See how well the site answers each ask and where gaps remain.
Where competitors are stronger
Compare answer coverage and evidence against key competitors.
What to do next
Get prioritised actions to strengthen answers and win more business.
Show the evidence behind the work
Every finding is sourced and date-stamped for transparency.
Turn one report into the next client conversation
| Priority action | Impact | Effort | Owner | Priority | Due |
|---|---|---|---|---|---|
| Add a clear campaign measurement frameworkMake the answer easier to trust and compare. | High | Medium | Content team | High | May 23 |
| Publish channel expertise pages with proof pointsAnswer specialist-fit asks with evidence. | High | Medium | Content team | High | May 30 |
| Add pricing guidance and engagement modelsReduce uncertainty before the sales conversation. | Medium | Low | Strategy | Medium | Jun 6 |
| Create a delivery timeline and milestone viewMake implementation expectations clear. | Medium | Low | Client team | Medium | Jun 13 |
| Add client results and case-study snapshotsStrengthen proof for validation asks. | High | Medium | Content team | Low | Jun 20 |
Great start—this aligns with our goals. Let’s prioritise the first two actions.— Marketing Director
Approved on May 7
Keep the momentum going with clear next steps
Buyer asks, answered.
What is included in a Client Report?
An executive summary, priority buyer asks, answer coverage, competitor evidence, sources, recommended actions and clear next steps.
How is the data collected and validated?
Each finding stays connected to dated buyer research, website evidence, competitor pages and source notes so clients can review how the recommendation was reached.
Can the report be customised for my client?
Yes. The narrative, evidence, recommendations, ownership and next steps can be shaped around the client’s market, offer and decision process.
How often should we generate a new report?
Use a fresh report for a new strategy cycle, then refresh it when buyer asks, website answers, competitors or priorities materially change.
What formats can I export the report in?
Reports are designed for PDF, presentation and document delivery. Confirm the export formats enabled in your portal setup.
Give clients a clearer reason to act.
Deliver reports that connect insights to actions—so clients approve the plan and you win more work.