Your next buyer could find a competitor first.
When buyers ask ChatGPT, Perplexity or Google AI Overviews about a purchase, a clearer competing answer can draw their attention. Find the questions your website leaves open, inspect the evidence and choose what to improve next.
Free: test AI bot reachability →
Test whether AI bots can reach your website
A buyer can only consider what they can find. Check the access barriers that may keep your answers out of reach.
Four practical checks.
A clear next step.
Buyers ask. Someone becomes the answer.
When buyers use ChatGPT, Perplexity or Google AI Overviews to explore a purchase, they need clear answers about fit, cost and proof. WhatBuyersAsk helps you research those questions and improve the pages that answer them.
- Why act now
- A buyer can find another provider while your question stays unanswered.
- A competing explanation can receive the attention your page misses.
- A better position
- Your content gives the buyer a relevant answer with inspectable proof.
- How it helps
- Research the question, check coverage and choose a page action.
- The next content task has a specific purpose.
- Business benefit
- Give buyers a clearer reason to continue the conversation with your business.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedDiscover the asks behind the decision
Find what buyers ask as they learn, compare and decide across your market.
See who earns their trust
Compare your answers with competitors and independent sources, ask by ask.
Turn answer gaps into action
Know whether to create a page, improve an answer or monitor what already works.
Local customers look beyond your website.
People check maps, local lists and reviews before they book. We use AI to find sources for your trade and service area. Then we check your profiles and what customers say.
For dentists, trades, local services and more.
Maps and local directories
Find sites that list your trade and the areas you serve. Check your business details and see what each profile still needs.
Reviews and customer views
See ratings, review counts and dates from each checked site. Read the praise and concerns found in the available reviews.
Nearby businesses
Compare firms that offer the same service in your area. See how their websites answer the same buyer questions.
Clear next steps
Get a short list of profile fixes and website changes. Use the source links to review each finding.
Ratings stay separate from AI citation tests. If we cannot check a source, we say so.
Built around how buyers decide
Every buyer ask has a job in the decision.
- Why act now
- A topic can attract interest without resolving a buying decision.
- The buyer may still need to compare, validate or plan implementation.
- A better position
- The answer fits the decision the reader is trying to make.
- How it helps
- Classify the question by its job in the buying process.
- The writer can address the right uncertainty.
- Business benefit
- Answer the uncertainty that can hold up the next buying decision.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedDefine
What is this, and is it relevant to me?
Compare
Which approach or provider fits best?
Validate
Can I trust the claim, proof and outcome?
Constrain
Will it fit my budget, requirements and risks?
Implement
What will adoption, delivery and support involve?
From buyer ask to business opportunity
- Why act now
- Scattered questions do not tell a team what to do first.
- Useful opportunities can stay hidden in the research.
- A better position
- A question connects to business context, evidence and a next action.
- How it helps
- Follow the steps from the business profile to a priority recommendation.
- The next task is grounded in the same research.
- Business benefit
- Put the next website task behind a question that matters to a sale.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedTell us about the business
Add the offer, market, audience, buyer outcomes and closest competitors.
Find and prioritise what buyers ask
Build a focused ask set around the buyer journey and business value.
Review answer and trust gaps
See what the website answers, where proof is weak and who answers better.
Act on what can change the choice
Turn priority asks into clear actions, briefs and client-ready reports.
See exactly what to improve
Every opportunity connects a buyer ask to the evidence and the next useful action.
- Why act now
- A general recommendation can leave the writer guessing.
- Another revision can pass without closing the original gap.
- A better position
- The team sees the question, missing answer and supporting evidence.
- How it helps
- Use the coverage and brief outputs to inspect the proposed change.
- The scope is more specific than a topic idea.
- Business benefit
- Give a prospect the missing detail they need to keep evaluating your offer.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedRecommended buyer asks
See the asks ranked by buyer importance and business value.
Answer coverage
See what is unanswered, partly answered or already answered.
Competitor and source evidence
Inspect who earns citations, attention and buyer trust.
Content brief preview
Turn the priority ask into an answer your team can create or improve.
Built for agencies that want their work to win
Turn buyer evidence into work clients can understand, approve and act on.
- Why act now
- Clients can struggle to connect research activity with useful work.
- Approval can wait while the purpose of the next task remains unclear.
- A better position
- The client can inspect the finding and understand the recommendation.
- How it helps
- Share the evidence, priorities and relevant brief or report.
- The discussion stays tied to a business question.
- Business benefit
- Help the client see why the next scope deserves consideration.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedClient-ready reports
Share clear findings, evidence and priority recommendations.
Scale across clients
Run a repeatable buyer asks workflow in separate client workspaces.
Save time, deliver faster
Move from research to an implementation-ready plan.
Prove the impact
Track how answer coverage and competitive evidence improve over time.
Buyer asks, answered.
What is WhatBuyersAsk?
WhatBuyersAsk is a buyer-question research platform for agencies and B2B teams that connects buyer questions, website answer gaps and competitor evidence to content priorities, briefs and client reports.
How does it find what buyers ask?
It starts with the business, buyer, offer, market and outcome, then connects each buyer ask to inspectable website and market evidence.
How is this different from keyword research?
Keyword research shows search demand. WhatBuyersAsk shows what buyers need answered before they choose.
Can I see competitor evidence?
Yes. Each comparison is tied to a specific buyer ask, relevant pages and sources you can inspect.
How do content briefs work?
A priority buyer ask becomes a clear page goal, answer structure, proof requirement and next action for the writer.
Who is WhatBuyersAsk for?
It is designed for agencies, consultants and B2B marketing, strategy and content teams that need to connect buyer research to website improvements and client recommendations.
How does WhatBuyersAsk support AEO and GEO?
Answer engine optimisation (AEO) and generative engine optimisation (GEO) focus on making content useful to answer engines and generative AI. WhatBuyersAsk supports this work with buyer questions, answer coverage, citation checks and content recommendations. These checks do not guarantee rankings, AI citations or sales.
Does it work for local businesses?
Yes. Add your trade and the towns or areas you serve. We check local directories, your profiles and the reviews we can read. We also compare firms that serve the same area.
How do you find the right local directories?
We use AI to search for sites that cover your trade and service area. We check pages for local listings or reviews, then save the source links. We report what we can verify.
Can I add my own buyer questions?
Yes. Paste your questions or upload a text or CSV file. Save up to 100 per client, then select up to 40 for a full run. We use those exact questions in the tests.
Do you check ratings and customer reviews?
Yes. We save the ratings, review counts and dates we can check. We show the praise and concerns found in those reviews. Each finding links to its source.
Which AI tools do you test?
We run tests through model APIs and save the answers. These results can differ from what people see in a chat app. Each report names the models used.
Will this update my website or profiles?
You get a report and a list of suggested changes. Your team can then review and apply the work. We do not change your local profiles as part of the audit.
Your buyers are already asking.
Start with one important buyer question and the page meant to answer it. While that gap stays open, buyers have a reason to keep looking.