Every recommendation should show its working.
Keep every buyer ask connected to the business context, website answer, supporting evidence, competitor comparison and next action.
Start with the business, not a generic prompt
We anchor the work in your market, ideal customer, offer, current content, and business goal. That keeps every Buyer Ask relevant to the decision you want to win.
Use several kinds of evidence for different jobs
Client website
- Source
- Your site content and structure
- Purpose
- Understand what you say, how it is organised, and where answers are missing.
- Limits
- Only what exists on your site today.
- Attribution
- Page URL, section, and capture date.
Competitor websites
- Source
- Competitors’ public websites
- Purpose
- Find where alternatives make their value, proof, and process easier to understand.
- Limits
- Public content only.
- Attribution
- Page URL, competitor, and capture date.
Search Console export
- Source
- Your approved query and page data
- Purpose
- See existing demand, impressions, clicks, and pages that already earn attention.
- Limits
- Only queries your site already appears for.
- Attribution
- Query, page, device, and date range.
Buyer-ask patterns
- Source
- Licensed research and documented decision patterns
- Purpose
- Reveal useful Buyer Asks across the decision journey.
- Limits
- Patterns are not your buyers’ exact words.
- Attribution
- Publisher, study, and collection date.
Discover and classify Buyer Asks
We organise what buyers ask by the job they are trying to get done.
Define
Understand a need or problem.
Compare
Evaluate options and differences.
Validate
Check credibility, fit, and risk.
Constrain
Assess resources, trade-offs, and limits.
Implement
Choose, plan, and get it done.
Review website coverage
Each Buyer Ask is matched to the most relevant page and scored with a clear rubric.
Answered
The page fully addresses the Buyer Ask with clear evidence.
Partly answered
The page touches the ask, but important parts are missing.
Unanswered
No page meaningfully addresses the Buyer Ask.
Needs review
Content exists but is outdated, thin, or difficult to assess.
Test and verify citations
Citations must be findable, readable, and able to support the claim. If not, we reject or downgrade them.
Prioritise with explainable factors
We use visible factors your team can understand and adjust—never a black-box score.
Weights are set with you to match your market and strategy.
Known limits
- Public data only. We do not access private competitor content, paywalls, or gated research.
- Search Console reflects past activity, not future buyer intent.
- Competitor coverage can change at any time.
- Buyer-ask patterns guide discovery; they are not your buyers’ exact words.
- AI extraction can miss nuance, so material claims are reviewed.
- Your strategy, market, and offer can change—research should be refreshed.
Buyer asks, answered.
Where does the data come from?
We identify every source category, why it is used, what it can prove, and where it is limited.
How fresh is the data?
Sources are date-stamped. Material research should be refreshed when your market, website, competitors, or offer changes.
How are competitor sites chosen?
We use relevant alternatives buyers are likely to compare, agreed with your team before the research begins.
How do you decide what is answered?
Each Buyer Ask is matched to the most relevant page and reviewed for completeness, specificity, evidence, clarity, and a useful next step.
Can I see the sources behind a recommendation?
Yes. Recommendations keep the page, source section, capture date, coverage judgement, and confidence available for review.
Are research patterns the same as measured search demand?
No. Research patterns help identify plausible buyer questions. Search Console provides first-party observations of past search activity, while website and competitor sources provide answer evidence. Keep those source types separate when judging relevance, frequency and confidence.