Every recommendation should show its working.
Follow how a business question becomes a research finding. Inspect the source evidence, website coverage and reasoning behind priorities, alongside the limits of what the research can establish.
Start with the business, not a generic prompt
- Why act now
- A broad prompt can produce questions that miss the offer.
- The team can investigate a market problem the client does not solve.
- A better position
- The question set reflects the business, buyer and intended outcome.
- How it helps
- Define the context before collecting and reviewing questions.
- The research has a relevant starting point.
- Business benefit
- The findings can support the right website decision.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedWe anchor the work in your market, ideal customer, offer, current content, and business goal. That keeps every Buyer Ask relevant to the decision you want to win.
Use several kinds of evidence for different jobs
- Why act now
- One source cannot establish every part of a buying question.
- A conclusion can become broader than the evidence supports.
- A better position
- Each source has a defined role in the review.
- How it helps
- Compare the website and market evidence for the specific question.
- The reader can distinguish a claim from its support.
- Business benefit
- The recommendation is easier to inspect.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedClient website
- Source
- Your site content and structure
- Purpose
- Understand what you say, how it is organised, and where answers are missing.
- Limits
- Only what exists on your site today.
- Attribution
- Page URL, section, and capture date.
Competitor websites
- Source
- Competitors’ public websites
- Purpose
- Find where alternatives make their value, proof, and process easier to understand.
- Limits
- Public content only.
- Attribution
- Page URL, competitor, and capture date.
Search Console export
- Source
- Your approved query and page data
- Purpose
- See existing demand, impressions, clicks, and pages that already earn attention.
- Limits
- Only queries your site already appears for.
- Attribution
- Query, page, device, and date range.
Buyer-ask patterns
- Source
- Licensed research and documented decision patterns
- Purpose
- Reveal useful Buyer Asks across the decision journey.
- Limits
- Patterns are not your buyers’ exact words.
- Attribution
- Publisher, study, and collection date.
Discover and classify Buyer Asks
- Why act now
- A long question list can hide the decisions that matter.
- The team may treat every question as the same kind of content task.
- A better position
- Questions are organised by their role in the buyer's decision.
- How it helps
- Discover relevant asks and classify their purpose.
- The question set becomes easier to review.
- Business benefit
- The team can choose a suitable answer format.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedWe organise what buyers ask by the job they are trying to get done.
Define
Understand a need or problem.
Compare
Evaluate options and differences.
Validate
Check credibility, fit, and risk.
Constrain
Assess resources, trade-offs, and limits.
Implement
Choose, plan, and get it done.
Review website coverage
- Why act now
- A relevant page may still leave part of the question open.
- The buyer can need more information after reading it.
- A better position
- Coverage states show what is answered, partial or missing.
- How it helps
- Inspect the saved page evidence against the specific question.
- The gap is connected to a real page.
- Business benefit
- The next improvement can target the missing detail.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedEach Buyer Ask is matched to the most relevant page and scored with a clear rubric.
Answered
The page fully addresses the Buyer Ask with clear evidence.
Partly answered
The page touches the ask, but important parts are missing.
Unanswered
No page meaningfully addresses the Buyer Ask.
Needs review
Content exists but is outdated, thin, or difficult to assess.
Test and verify citations
- Why act now
- A citation can appear useful before its source is opened.
- An unsupported link can create more confidence than the evidence warrants.
- A better position
- The source is checked for what it actually supports.
- How it helps
- Open the cited material and inspect the relevant passage.
- The finding can be traced to evidence.
- Business benefit
- The team can use a more defensible source in the next answer.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedCitations must be findable, readable, and able to support the claim. If not, we reject or downgrade them.
Prioritise with explainable factors
- Why act now
- A ranked list can be difficult to use when its reasons are hidden.
- The team may follow a score without understanding the tradeoff.
- A better position
- The priority has a reason connected to the buyer and business.
- How it helps
- Review the factors and the evidence behind the recommendation.
- The team can question or adjust the order.
- Business benefit
- The next work can reflect a considered decision.
Review the steps and detail in this section, then ask to inspect an example relevant to your business.
Get startedWe use visible factors your team can understand and adjust—never a black-box score.
Weights are set with you to match your market and strategy.
Known limits
- Why act now
- Research can be mistaken for a promise about future results.
- The team can set expectations the evidence cannot establish.
- A better position
- The finding is used within its documented limits.
- How it helps
- Read the limits alongside the recommendation and source material.
- The decision includes what remains uncertain.
- Business benefit
- The team can plan a sensible next check.
Read the stated limits alongside the source material before using the finding.
Get started- Public data only. We do not access private competitor content, paywalls, or gated research.
- Search Console reflects past activity, not future buyer intent.
- Competitor coverage can change at any time.
- Buyer-ask patterns guide discovery; they are not your buyers’ exact words.
- AI extraction can miss nuance, so material claims are reviewed.
- Your strategy, market, and offer can change—research should be refreshed.
Buyer asks, answered.
Where does the data come from?
We identify every source category, why it is used, what it can prove, and where it is limited.
How fresh is the data?
Sources are date-stamped. Material research should be refreshed when your market, website, competitors, or offer changes.
How are competitor sites chosen?
We use relevant alternatives buyers are likely to compare, agreed with your team before the research begins.
How do you decide what is answered?
Each Buyer Ask is matched to the most relevant page and reviewed for completeness, specificity, evidence, clarity, and a useful next step.
Can I see the sources behind a recommendation?
Yes. Recommendations keep the page, source section, capture date, coverage judgement, and confidence available for review.
Are research patterns the same as measured search demand?
No. Research patterns help identify plausible buyer questions. Search Console provides first-party observations of past search activity, while website and competitor sources provide answer evidence. Keep those source types separate when judging relevance, frequency and confidence.