Cookie Policy
This policy explains how WhatBuyersAsk uses cookies and similar technologies, what they do, and how visitors can manage their choices.
Last updated: 5 September 2026Your choices
Strictly necessary technologies support core site functions.
Optional analytics, audience signals and company insights stay off until you agree.
You can reopen Privacy Settings to review available choices.
1. What cookies and similar technologies are
Cookies and similar technologies are small text files or comparable data stored on or accessed from your device. They help websites remember information about your visit, improve your experience, and support the proper functioning of the Services.
2. Why we use them
We use cookies and similar technologies to operate and improve the Services, understand how visitors interact with the site, and—where relevant and with consent—deliver more relevant content.
3. Cookie categories
We group cookies and similar technologies into categories so you can understand their purposes and control how they are used.
Strictly necessary
Always activeEssential for the Services to function and cannot be disabled.
Relevant content
Optional — off by defaultRemember choices and personalise your experience.
Analytics
Optional — off by defaultHelp us understand how the Services are used.
Google interest signals
Optional — separate consentSupport relevant content and measure campaign impact.
LinkedIn audiences
Optional — separate consentMeasure professional audiences and campaign activity in aggregate.
Company networks
Optional — separate consentInfer a possible organisation from a network address after engagement.
4. Cookie inventory
The inventory below describes public-site cookies, local storage and company lookup storage. Google Tag Manager loads only after Analytics consent. Google interest signals, LinkedIn audiences, Partner referral tracking and Company-network insights each require an additional optional choice. Provider activation and browser restrictions determine whether a selected feature is available.
| Cookie | Provider | Purpose | Category | Duration | Status |
|---|---|---|---|---|---|
| wba_affiliate_consent_v1 | WhatBuyersAsk | Share the referral tracking choice between website and sign-in pages | Essential | 180 days | Active |
| _gr_id | Reditus | Attribute partner referrals and workspace signups | Partner referral tracking | Up to 60 days | After consent and activation |
| wba_affiliate_sent_v1:* | WhatBuyersAsk | Prevent repeat signup dispatch (local storage; no email) | Partner referral tracking | Until browser storage is cleared | After consent and signup |
| wba_consent_v1 | WhatBuyersAsk | Save privacy choices (local storage) | Essential | 180 days | Active |
| wba_journey_v1 | WhatBuyersAsk | First and last source; returning visits; 30-day content and intent signals (local storage) | Analytics | 90 days since last visit; signals 30 days | After consent |
| wba_session_v1 | WhatBuyersAsk | Session attribution and a random session identifier for deduplication (local storage) | Analytics | 30 minutes of inactivity | After consent |
| wba_preferences_v1 | WhatBuyersAsk | Remember a content topic for related recommendations (local storage) | Relevant content | 30 days | After consent |
| _ga and _ga_* | Google Analytics | Pseudonymous visitor and session measurement | Analytics | Up to 90 days, refreshed on use | After consent |
| Google Signals / advertising identifiers | Aggregate interest and audience reporting for eligible Google users | Google interest signals | Controlled by Google and your Google account settings | Separate consent required | |
| LinkedIn Insight Tag identifiers | Aggregate professional audiences and campaign measurement; browser restrictions apply | LinkedIn audiences | Varies by identifier; controlled by LinkedIn and browser settings | Separate consent required | |
| __Host-wba-company | WhatBuyersAsk | Pass your company-network consent choice to the server; contains only the value 1 | Consent preference | Cleared on withdrawal or consent expiry (180 days) | Only when company consent is granted |
| Company lookup cache (server) | WhatBuyersAsk / Ipregistry | Reuse one provider response for seven days; count consented engaged sessions using keyed network and session hashes. Our company service does not store raw IPs | Company networks | Lookup cache 7 days; network sessions and company observations 90 days; daily cleanup | Separate consent required |
5. Third-party technologies
Google Analytics is delivered through Google Tag Manager after Analytics consent. Google Signals and LinkedIn Insight Tag are controlled by separate optional choices and applicable account settings. The server-side Ipregistry integration uses the visiting IP for company-network inference after engagement and Company-network insights consent; its API key never enters your browser. With Partner referral tracking consent, Reditus tracks referrals and new workspace signups. Its _gr_id cookie lasts up to 60 days under our configured default. The cross-subdomain referral consent cookie lasts up to 180 days; a local workspace dispatch marker prevents duplicate signup events. Cloudflare hosts and protects the site. This website does not install third-party session recording or fingerprinting technology. We cannot read arbitrary cookies from other websites.
6. Managing your choices
Choose Accept all, Reject optional or individual settings in the privacy panel. You can reopen Privacy settings from every page. Choices apply to this browser and expire after 180 days. Withdrawing Analytics clears its local storage and cookies, then reloads the page to stop loaded tags. Browsers may shorten storage lifetimes.
7. Browser controls
Most browsers let you block or delete cookies and similar technologies. These settings may affect how parts of the Services work.
8. Changes to this policy
We may update this policy from time to time. If a change is material, we will provide notice through the Services or another appropriate channel. The date at the top shows when this policy was last updated.
9. Contact
If you have a question about this policy or want to exercise an available choice, use the contact details in our Privacy Policy.
View the contact details in our Privacy PolicyChange your mind at any time
Use Privacy settings in the footer to withdraw optional consent. We stop analytics, clear this site’s analytics cookies and journey storage, and reload the page to apply your choice. Your choice applies to this browser and device.